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Multilingual website design: French, Arabic and English

Three genuinely translated versions, each with its own URL, metadata and layout.

In Morocco, multilingual is not a nice-to-have: some of your customers read French, others Arabic, and your international visitors English. The common problem is not missing translation but half-finished translation — French menus on the Arabic version, untranslated page titles, a broken right-to-left layout. This page explains how I avoid that.

Illustration: three overlapping glass panels linked by glowing lines, one mirrored right-to-left

The problem

Automatic translation plugins deliver a quick but fragile result: duplicate content in Google's eyes, visible mistakes your customers notice, a partly translated interface and an Arabic layout that is often unreadable on mobile. For a clinic or a retailer, that damages credibility directly.

What I put in place

  • A separate URL per language, for example /soins, /en/treatments and /ar/alilajat
  • Translated titles and descriptions for every page, not copied over
  • hreflang tags linking the versions together, with a declared default version
  • A complete right-to-left layout for Arabic: navigation, buttons, forms, icons
  • Fonts chosen for Arabic, so the text renders properly rather than distorted
  • A language switcher that leads to the equivalent page, not back to the home page
  • Translated forms and error messages, including the technical strings

What you get

  • An identical structure across the three languages — or a deliberately different one where your markets differ
  • A visual editor where each language has its own fields
  • A consistent sitemap and robots.txt
  • A check of the Arabic rendering on mobile and desktop before launch

How many languages do you actually need?

Two languages done well beat three done halfway. For a healthcare practice in Casablanca or Rabat, French and Arabic are usually enough. For a tourism business in Marrakech or Agadir, English becomes the priority. We decide during scoping, based on your real customers rather than on principle.

How it works

  1. 1

    Choosing the languages

    We work out which languages are worth it for your customers, and which content to translate first.

  2. 2

    Translation and proofreading

    Professional translation or reuse of your existing copy, then proofreading. Nothing is left as machine output.

  3. 3

    Technical integration

    URL per language, hreflang, right-to-left layout, Arabic fonts, language switcher.

  4. 4

    Verification

    Every page checked in every language on mobile and desktop, forms tested.

Multilingual option

Multilingual version (French / Arabic / English)

An option on any package: integrated translation, right-to-left layout and the full technical setup.

1,500 MAD option, on top of the chosen package

What's included:

  • A dedicated URL per language
  • Translated titles and descriptions for every page
  • hreflang tags and a default version
  • Right-to-left layout for Arabic
  • A language switcher linking equivalent pages
  • Translated forms and messages

Billed separately / optional

  • Copywriting or editorial translation: 300 MAD per page
  • Additional language beyond three: quoted separately

The Premium package (14,000 MAD) already includes the full multilingual setup.

More work

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Frequently Asked Questions

Is the Arabic version really right-to-left?

Yes, fully: navigation, buttons, forms, directional icons and column order. Every page is checked on mobile and desktop before launch.

Do you use machine translation?

It can serve as a first working draft, never as the published version. Copy is proofread and corrected before launch, because a visible mistake costs more than a careful translation.

Does multilingual create duplicate content?

No, provided each language has its own URL, canonical and hreflang tags. That is exactly what is set up; it is the opposite case — one page translated on the fly — that causes problems.

Can I add a language later?

Yes. The site structure allows for it. You need to budget for translating and proofreading the existing content; the quote depends on the number of pages.

Get in touch

Let's talk about your project

A WhatsApp message or a phone call is usually the fastest route: you describe your business, and I tell you honestly what makes sense for you and what doesn't.

Based in
Marrakech, Maroc
Hours
Monday – Friday, 9am – 6pm

A website in several languages?

Tell me which languages your customers speak: I will tell you which ones are worth the investment, and what that involves.