A website that turns your Google listing into new appointments

What your website has to do for your practice

Every item below answers a question a patient asks themselves before picking up the phone.

• Treatment pages: one page per key treatment, written in language a patient understands
• Appointment requests: a short form delivered straight to your front desk
• WhatsApp contact: the channel Moroccan patients reach for first
• Click-to-call button: one tap from a phone, no number to copy out
• Location and directions: address, district, landmarks, parking and a Google Maps embed
• Team and credentials: practitioners, qualifications, languages spoken, years in practice
• Practice photos: reception, waiting room, treatment room — real photos reassure far more than stock images
• Frequently asked questions: first visit, treatment duration, payment options, insurance
• Mobile-first design: almost every "dentist near me" search happens on a phone
• A structure built to support local search: consistent headings, content and structured data
• Multilingual versions: French and Arabic, plus English where your patient base justifies it
• Consistency with your Google Business Profile: the same name, address, phone and hours everywhere

The site structure I recommend for a dental clinic

Six pages cover the full patient journey, from discovery to booking, in the vast majority of cases.

• Home — who you are, where you are, your main treatments, and booking visible at all times
• Practice / Team — the practitioners, their background, the equipment and the languages spoken
• Treatments — a page or section per treatment, so you can be found on specific searches
• Gallery — real photos of the practice and the team
• Frequently asked questions — the questions your front desk answers on the phone all day
• Contact / Appointments — form, phone, WhatsApp, opening hours and directions

Example treatments to present

The treatments below are common examples, listed for guidance only. The final list is always built with you, based on what you actually practise.

• Implantology
• Orthodontics
• Teeth whitening
• Dental prosthetics
• Preventive care
• Cosmetic dentistry
• Dental emergencies

Your patients want four answers, fast

Patients quickly want to know who you are, what treatments you offer, where to find you and how to book an appointment. Until those four answers are visible without scrolling, nothing else on the site matters much. That principle drives the layout of every dental project: reassuring content first, decoration second.

Discretion and professional ethics

Healthcare communication is regulated in Morocco. I build informative, restrained websites: a factual presentation of treatments, background and practical arrangements, with no outcome promises and no advertising comparisons. The contact form is deliberately limited to what is needed to arrange an appointment, and no medical data is collected online.

Local search is decisive for a practice

Patients search for a dentist followed by their district or city. The Google Business Profile, the reviews and the consistency of your details often weigh more than anything else. It is the first thing I work on with practices: a complete, verified listing, correct categories, current opening hours, recent photos — and a website that repeats exactly the same information.